Vodcasting for beginners: Five important things to consider for a successful vodcast.

You probably have already come across a few vodcasts online, so what exactly is it? In short, it is a video version of the podcast and it comes with a handful of benefits for everyone who is interested in marketing their brands, content or services online.

June 1, 2024
Laura Macijauskaite
3 minutes
Project Tag

Vodcasting for beginners. 5 important things to consider for a successful vodcast.

You probably have already come across a few vodcasts online, so what exactly is it? In short, it is a video version of the podcast and it comes with a handful of benefits for everyone who is interested in marketing their brands, content or services online. 

There are many good reasons why vodcasting has become so popular among content creators online and why you should make one too (if you haven’t yet), to give you a few examples:

1. Video podcasts are an effective way to create a more immersive experience for the audience.

2. Videos can be streamed on-demand, anytime and anywhere. This means that they can be accessed from any device, which is great for people who are always on the go.

3. videos communicate an emotional connection to viewers in a way that text cannot. This makes them more engaging and keeps viewers engaged for longer periods. 

The best thing is that you don’t need much effort to create one! In this article we’ll be looking at 5 easy things you need to consider if you’re vodcasting for the first time, the benefits of vodcasting and what you can do to make a great vodcast without much effort.

1. Focus on making engaging content

A great broadcast is all about the content. It’s not a secret that  “Social media users aren’t going to watch a video just because it’s shorter. They want live videos that are engaging and entertaining.” 

Most successful influencers are extremely active renewing their content calendars with fresh and exciting jaw-dropping content ideas, minding ecommerce possibilities and influencer marketing which is growing even more popular with years. 

“Deeper partnerships with influencers are what will boost brand exposure on social media in 2022. Live video content, like tutorials, product demonstrations, interviews, behind-the-scenes videos, and unboxing, is popular and easy to do with influencers. As influencer marketing progresses, both brands and their ambassadors look for ways to engage with their audiences even more, and live streaming is the natural solution.” - Restream Blog

So make sure you explore all possibilities! From a viewer's perspective, vodcasting can be an authentic way to get to know the person behind the content. It builds a relationship with its consumers directly, and boosts brand loyalty. You can try inviting exciting guests who will bring something new and fresh to the table which will help you reach a wider audience and increase brand exposure simultaneously. 

It would be also useful to look into the live shopping feature for the ecommerce streaming approach. And don't forget about the behind the scenes footage! 

2. Your Camera Setup determines your Vodacast quality and affects the view experience

Another thing to take into consideration is the vodcast setup as it determines the quality of your content. 

“One of the most common goals among professional broadcasters is to create a positive viewer experience. The quality of a live stream directly impacts that experience. Since live stream quality is so important to the viewer, it should be important to broadcasters, as well.” - Emily Krings for Dacast.

And that’s not all. You also want to pay attention to the easy camera user experience which would allow you to record your all creative ideas in the most simple way. The best camera for podcasting should be easy to use, compact, produce high quality shots and sound. Alice Camera is an ideal pocket size option as it is as simple to use as your smartphone and has the quality of DSLR. It’s the modern camera kit allowing you to shoot from any location, experiment with interchangeable lenses and use editing, seamless sharing and live-streaming features. Our article “How You Can Benefit from Computational Photography” discusses some of these possibilities in depth. Take a look.

3. Additional Gear to Produce Better Vodcasts

The additional gear apart from a video camera (one per participant) for vodcasting is relatively simple. All you need is a microphone, headphones. You can also have studio lights if you want to have good lighting during filming but they are not required. The most important piece of equipment would be a high quality microphone because this will produce the best sound quality for your record.

4. Effective Editing

Video editing is crucial in making footage interesting and entertaining. Adding graphics, captions, and titles to videos makes them more engaging for the viewer.

If you don’t use the camera that allows simple and easy editing straight on your smartphone such as the Alice Camera. There are many other tools that can be used for video editing. Some of these tools include Adobe Premiere Pro, Final Cut Pro X, and YouTube Video Editor.

5. Choose your platform

Last step would be choosing your channel.You can try a variety of platforms and see which one works best for us. It's important to know what each platform offers and how they can be used to our advantage.

The advantages of making a vodcast are that you can share it on more platforms than just YouTube or Vimeo, for example Facebook, Instagram, Snapchat and Twitter.

Your videos can be trimmed and tailored for each channel, allowing you to connect with more people. For example, you can create a vodcast with the length of 30 seconds for Instagram or one minute for YouTube. 


Video podcasts are becoming increasingly popular because they create a more immersive experience for the audience. Not only do video podcasts attract a larger audience and help grow your business, but allows you to share your brilliant ideas with the world in a more personal way. Video podcasting is still in its early stages, but it has great potential to grow in popularity and impact in the future. 

Alice Camera Team supports you on your creative journey. You can be assured, you don't need expensive equipment or editing software to make your content professional vodcast setup so that you can get the benefits of vodcasting!

We’ve made a modern device to fulfill all your needs that would help you create more efficiently. 

“Alice will have better connectivity than a DSLR and higher quality than a smartphone and, rest assured, it has been designed with content creators and vloggers in mind. Alice has a micro four thirds sensor and interchangeable lens system with a dedicated AI-chip that elevates machine learning and pushes the boundaries of what a camera can do.” Vishal Kumar, CEO of the Alice Camera.

With the rise of digital content production and more people starting businesses online, computation has inevitably transformed how content creators & influencers engage with their audiences. In fact, the new technology provides an opportunity for influencers to stand out from the crowd, but not everyone is aware of how much their social media business success relies on the camera they use. Well, continue reading to learn some of the game-changing benefits new technology can introduce to your influencer marketing. 

Thank you!

Laura Macijauskaite

Alice Camera
Our mission is to empower creators with a camera more suited for the next decade.
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